To succeed in real estate business (or any business for that matter) one needs to develop a proper business image & this can be done by properly communicating the information & agenda of ones business & how well one prepares the collateral marketing & promotional items like logos, brochures, websites, newsletters etc. One must keep in mind that that the customer must feel comfortable & trust him/her, therefore, whatever promotional item one adopts, the customer has to identify himself/herself with it.

Various researches have been conducted to find which would be the best items to promote real estates & the result has shown that ten items can be identified as good mediums for real estate promotions , those are:
Pens
Custom Magnets
Door Hanger
Home Buyers Handbook
House Shaped Stress Relief
Auto Magnet
Magnet Clip House
Small House Style Magnet
Key Ring Flashers
Umbrella
Other than the items mentioned above it have been seen that Sport Schedules, Calendars, Notepads, Memos also prove to be good items for real estate promotions.

Of Course one has to make sure that his/her company name, logo & the contact number is properly visible on all the items mentioned above. These are items which a customer would be using the most & whenever he/she is using it the name of the real estate company is bound to catch his sight.

The promotion of real estate depends a lot on the person who is interacting with the customer. He/She has to be an expert & needs to find out quickly what the customer is looking for. He/She should have a clear idea of what he/she is talking about, in short will be able to provide the comfort factor to the customer. All the promotional items are secondary to him/her. He/She is the main promoting medium & the face of the company to the customer.