There is one basic fundamental which is applicable for all real estate agents; which is The more marketing tools an agent have, more exposure a house/ property would get which would ensure more buyers through the door which would mean higher chances for getting a better price for a property.

Real Estate Agents are usually independent workers who work on a commission basis therefore it becomes extremely critical for him/her to have his marketing skills & tools in place to create a good impression in front of the customer.

It has been proved that Internet can be a pivotal marketing tool for real estate agents. Computers & Electronic Communications has become key to success in real estate business. In fact over the past few years the World Wide Web has become a platform for all real estate agents.
A real estate agents chances to reach a wide range of customers increase if he/she has a website.
The most important mean of communication between an agent & his client is emails, although phone calls, face to face interaction is important but email is considered to be the quickest & the most efficient way to do so.

There are some traditional yet important marketing tools, which the real estate agents have been using for ages:
Sending Flyers is considered to be an indispensable tool in real estate business. The buyer gets a clear idea of the price, features and selling points of the property on the spot.
Creating a real estate newsletter is also a great marketing tool. It would extremely efficient if an agent prepares a newsletter with real estate needs with a professional look & mean.
A real estate agents livelihood depends on building &maintaining a network of prospective clients. One should look at a long term relationship with the clients because a happy client may bring a number of prospective clients.

However A Real Estate Agent should always remember that the most important marketing tool, which a real estate agent should have, is a Positive Attitude. He /She shouldnt get frustrated by getting a customer call on a Saturday morning. His/Her livelihood depends on happy customers.