Looking for different ideas for your real estate postcards? Try setting up a mini-newsletter with interesting tidbits on your mailings. You’ll create a postcard with value that will stay around long after your competitor’s cards are in the trash.

Are you having great success with the area’s townhomes? Selling homes at their listing prices? Let your prospects know. Highlight your accomplishments on your postcard by letting your prospects know that you’ve helped others and you can provide them with great service as well. Let them know what you can do for them.

Offer your prospects something of value, and not just a consultation, on your postcard. Offer a home buying guide tailored to the area, a prize drawing, or a community activity. Work with local home supply vendors and repair services to offer a special discount on their services. Offers like these will make your cards valuable to your prospects and make sure that they stay around for a while. You can offer to refer new home owners to their services in exchange.

Does your area have a high home turnover rate? Offer information about what home improvements increase a home’s sales value or a tip series about preparing a home for sale. You can print a Tip of the Month on your card and make it an ongoing series that your customers will even look forward to receiving.

Making your mailings valuable is one of the keys to selling with postcards.

Try some of these tips and increase the response you get from your mailings.