Using a real estate postcard is an effective, inexpensive way to market your services. The advantages start immediately.

First, there's the cost. They are inexpensive to make and more inexpensive to send than other types of mailings. In addition to lower postage, you don't have the cost of envelopes. Some proponents recommend you take advantage of bulk mailing rates for your real estate postcard campaign. Others say that first class offers better services, including returned mail, and doesn't cost that much more.

The next advantage to a real estate postcard is it's visibility. Unlike mailings that arrive in envelopes, as soon as a potential client receives it, he sees what's on it. The majority will actually read the postcard. If you put information on it that is valuable to the receiver, it is even likely that it will be kept.

A real estate postcard campaign tends to get better response than other types of mailing. This is likely because the potential client actually gets the message. Some claim that using a real estate postcard is more effective than a broadcast campaign. Unlike a broadcast campaign, a real estate postcard can't be turned off.

Successful users of real estate postcards blanket a targeted area. For effective real estate postcard marketing, consider sending at least 500 postcards to the surrounding area every time you list or sell a house.

Real estate postcard marketing is relatively inexpensive and can be very effective. Try it and see what it does for your referrals.