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Tip of the Week

Make sure your photos are 300 dpi or better. What does that mean?

It means DON’T pull your photos off your website. Use the original photos from your digital camera, or scan color prints at the highest resolution your scanner will allow.

Warning: Low-Resolution Images Don't Print Well!

Many images, particularly 72dpi jpegs taken off the Internet, look jagged and blurry when printed on paper, especially glossy stock. Those images have already been reduced in resolution so they load fast on the internet, and you can’t go backwards to make a low resolution file into high resolution. You need to start with a high resolution file. For best results, we recommend that your images be at least 300dpi (dots per inch). The best thing to do is send us the original images from your digital camera.

To get good images from your digital camera, use the highest quality setting available on the camera.

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Is It Beneficial to Download a Free Real Estate Postcard Template?

With the concept of a real estate postcard under consideration, you may also want to consider if it is beneficial financially and professionally to download a free real estate postcard template instead of having cards professionally printed. On the positive end of the
scale, having a postcard template can save a great deal of time when you prepare your postcards for mailing. After all, you can reuse the template changing anything that is pertinent each time that you plan another direct mailing.

Besides time savings, are there other reasons you may want to download a free real estate postcard template? That's a question that you need to ask before you make the final decision to use a template instead of a professional printer. Certainly, if you are going to be using email or other online sources for your direct mailings, a template that you can download is certainly advantageous. After all, if you utilize the services of a printer, you will still need to scan a postcard onto the computer in order to be able to use it. Of course, if you gave your mailing list to the printer to include on the postcards already, you
will need to begin from scratch with the real estate postcards that you send online.

On the other hand, when you download a free real estate postcard template, what are you really getting? It's a template, so what you are doing is choosing from a variety of basic designs. What this means is that your postcards are not going to look any different than anyone else's, so you'll likely lose any edge you may have on increasing your
sales through direct marketing methods. That doesn't mean that you will not gain any edge at all, because it's possible that you may, but in all likelihood, your efforts will not provide the results for which you were hoping. On the other hand, if you choose a template that you can
customize with your own design, you will find that your efforts will be greatly rewarded. If you do some research, you will find places where you can download free real estate postcard templates but only have to pay for any customizing that you do.

To make the most of free real estate postcard downloads, you want to choose those that you can customize to your needs so that you will stand out from the other postcards that a potential client may receive. You want to make yourself stand out so that when your postcard arrives in the mail, or even in email, it grabs your attention and makes you
want to read the details about contact the agent or company for more information about buying or selling a home.

 

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