Many companies are finding ways to trim costs without sacrificing customer service and in many industries the need for continual communications is key to their success. Of all those using business postcards real estate agents are finding good success with them in their marketing efforts. Designing their own and having them professionally printed, or finding pre-made cards and having them customized for their needs are two of the options available for choosing the ones to use.
In most businesses depending on frequent contact with customers, past, present and future, communication can spell success or disaster and with time being a premium for many sales professionals, making direct personal contact on a frequent schedule may not be possible. Yet, no one wants the client to think they have been forgotten and the use of real estate postcards to remind them they are being thought of can help keep you in high regard.
Additionally, by not insisting on a personal meeting during which the client’s personal time is compromised, may make them more appreciative of your efforts to stay in touch. There are a few things to remember about business postcards real estate agents need to have them show a personal touch to begin building trust with potential clients. It can take several months before a person trusts someone wanting to sell them something as expensive as a house and sending out postcards with no personal touch does not always represent an effort to build that trust.
Having the name of the company or the broker on the mailing is not a bad thing, but the individual may want to do businesses with a person rather than a company and if the agent hopes to be that person, they will have to supply personal contact information. Make sure the business postcards real estate agents send out contains relevant contact information.
Not all decisions to buy or sell a house are made between nine and five, Monday through Friday and agents should be willing to accept calls in the evening and on weekends concerning homes that may be for sale or from someone testing the waters to make a determination if it is worth selling their home. Being accessible and approachable will go a long way in building trust and when the decision is made by the homeowner or potential buyer, they will call the person they trust to be there for them during the entire process.
This is especially important in communities where there may be a plethora of homes for sale through internet-based companies or through do-it-yourself methods. Many do not understand the complicated forms and the amount of effort put forth by an agent in making sure the sale goes through in a timely manner and what all has to be done before a sale can be finalized, or closed.
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