Try using apartment, real estate & automotive postcards to advertise your business instead of writing sales letters. A lot of business people prefer postcards as against the usual sales letters. The good thing about postcards is that when you send them to clients, the clients do not need to open envelopes and read the sales letter to know what it is all about. Furthermore, since most people always hurriedly go through their mails and dump anything that they do not think are important into the trash can without even opening them, sending postcards to prospective clients is definitely more advantageous. Even if the prospective client rare reads advertisements in the mail, he or her she might get interested in the postcards especially if these postcards contain very good pictures and well placed graphics. Thus, if you are new in business and would like to make a name for yourself, try using apartment, real estate & automotive postcards to advertise your business instead of writing sales letters.
What To Do
If you are still new in business and you do not have much money to spare for your advertisement campaign, it would be a good idea for you to design your own postcards. It is not really very difficult to design your own postcards especially if you have some artistic inclinations. However, if you happen to be one of those people who are not so artistic, it would be a good idea for you to look for postcard templates that you can use for your apartment, real estate & automotive postcards. There are many books and magazines that feature lay-outing styles for postcards so make use of these books and magazines. If you cannot afford to buy books and magazines at the moment, do not despair. There is always the public library where you can borrow books and other reading materials about postcard making.
Aside form studying templates and lay-outs for your apartment, real estate & automotive postcards, you also need to gather other materials such the pictures that you are going to use, your headline and the text that should be printed in your postcard. Your pictures are very important because these are the first things that your target audience will notice in your postcards. Make sure that your pictures convey the right kind of message to your audience. If you are good in taking pictures, it would be a good idea for you to take fresh pictures just for this project. On the other hand, if you have problems when it comes to taking pictures, ask someone else to take pictures for you.
When it comes to the headline of your postcard, make such that you put something interesting in your headline. Use words that are appropriate for your target market. Always remember that communicating with your audience in a language that they are most comfortable with will earn you some respect from them.